Thursday, 3 March 2016

Research: Typography

Examples of typography, and why I find them interesting




Above, the typeface has been used in such a way that it creates an image as apposed to anything readable or informative. The textures and tones establish parameters of the font whilst as a whole, combine to build up depths and shades creating images of a Gorilla and Giraffe. 


Although the above image was intended for use in "sketchbook quote" research, I appreciated the typeface. The hand-drawn Capital letters are somehow satisfying. There isn't very much balance in terms of scale per letter and line height etc. But overall balance is achieved through the positioning of the individual letters within the overall bulk of text. 

The letters of the typeface above have been created as more an image than simply a letter. Black and white contrast enhances outlines and borders to help the eye recognize letters, but the content of each strays away from those borders, spreading out across the page. The subjects, from the words Zoo and City are reflected through contextual images such as birds and organic materials or architecture etc.



I adore the text above, even though the whippings of smoky/watery blackness almost completely distort the borders of what expect from lettering, the letters are still recognizable. The lines are clean and crisp achieved through a black density and contrast on a white background. Reminds me of the "ink and water don't mix" typeface.


A widely recognized image and typeface, that I personally find really satisfying, the "ink and water don't mix" font has a traditional clarity and structure with this spilled water drop effect, which blurs the traditional boundaries and borders. 



Again, as seen with the gorilla and giraffe typeface imagery, above, the image of a Zebras face a
has been created by using stylised lines of text/the word zebra printed repeatedly. 


Taken from my sketchbook research, The cover above displays a lovely hand drawn text. It has a nice flow to it despite the lack of continuous line which I think has been achieved by positioning of letter and a curved slightly bubbly appearance. The drawn leaves and branches growing over the letters almost bids them together to create this overall organic and flowing font. I also really enjoy the color scheme achieved with the plain card brown, stark white and strong black. Colors that are used in our class made sketchbooks. 



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